Lawyer of CA

CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

Description

FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you-and millions like you-to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising?

Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.

In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 25+ years in the ad business, including:

*60% of people read only your headline and what to do about it
*Captions under photos get 200% greater readership than non-headline copy
*Ads with sale prices draw 20% more attention
* To double your ad's attention-getting value, you must enlarge it 400%
*Four-color ads are up to 45% more effective than black and white
*Prices ending in "95" are less effective than those ending in "99"
*The psychology of size... page positioning... typefaces... pricing...social proof... and color
*How to make people believe what you say
*How to persuade people to respond
*Effective tricks for writing psychologically potent headlines
*What mistakes to avoid at all costs
*What you should always/never do in your ads
*Expert formulas, guidance, tips and strategies
*And much more.

Reviews

Rating: 5 / 5
Date: 2010-05-22
Summary: "Great insights into customer behaviour"

This book is an absolute gem. Written with enough humour and interesting facts to keep you turning the pages while teaching you invaluable techniques on how to get the attention of your buyers, captivate them, and make them buy your product.
Best way to read this book is with a notepad next to it. Start writing up your adverts while you read. Refine them each time he reveals another gem.
When you have finished the book you should have completed a winning marketing campaign including a series of captivating, converting and lucrative ads, landing pages and marketing material.

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Rating: 4 / 5
Date: 2010-05-18
Summary: "Solid Book About What Motivates Buyers"

This book tells you many different techniques for motivating customers to buy your product. It's an excellent resource for copywriters especially. The book provides many specific examples backed by research of how to increase your response. My only critique of the book is that Whitman's writing style is fairly eccentric at times--sometimes it helps make things easier and more fun to read, but other times I found myself getting slightly distracted and annoyed by his attempts at humor. Overall, it's a very good sales tool for all you entrepreneurs out there.

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Rating: 5 / 5
Date: 2010-04-24
Summary: "IMPORTANT (this directly affects you)"

We've all been there.

We read an advertising book clearly written by someone who has no idea what they're talking about.

...By someone who makes all his money from his book sales.

...By someone who doesn't practice what he preaches.

And we just shake our heads as we slowly flip through the pages...

THIS IS WHAT THIS BOOK IS NOT.

Drew lays out clear, simple, and mind-boggling tips and tricks that will leave you saying, "Of course, this is EXACTLY what I need to do for my business."

I directly credit this book for hundreds of thousands of dollars worth of profit in my business.

But how can one, single, 185 page book do all this?

Without reading Ca$hvertising you probably will never understand.

...But once you pick up your copy and start flipping through the pages you'll discover exactly why Drew gets paid the big bucks.

To be honest if I was one of Drew's big corporate clients I'd be FURIOUS that Drew is just letting these secrets loose.

The bottom line is this book will help you, it will make you money, and it is worth at least 1000% more than the retail price. Don't believe me? Read the last 25 5-star reviews...

Warning: Using these techniques and strategies has an affect on people. People will literally start throwing cash in your face by utilizing some of the psychology triggers. Trust me. Please use this for good - not for scamming or other less-than-ethical things.

Zach

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Rating: 5 / 5
Date: 2010-04-20
Summary: "Direct Response Magic!"

If you want results with your advertising read this book.Simple! This hand book is literally oozing with gold nuggets and valuable tips and advice.

Just get it - it will be the best investment you will ever make. Should really retail for significantly more. Highly recommended.

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Rating: 5 / 5
Date: 2010-03-31
Summary: "The Michael Jordan of Ad Psychology Books"

I have developed several hundred websites over the last decade, optimized them for Google, and have literally made millions for my clients. I'm always looking for a new edge in advertising, for myself and for my clients.

Ca$hvertising offers that edge. I was skeptical when I noticed that the book had only five-star ratings, I wondered if the reviews were fake. By the time I was halfway through the second chapter, I realized that this book absolutely delivered.

Whether your focus is on print ads, or in web promotion like myself, Ca$hvertising breaks down WHY people respond to certain ads. Once the author explains why people buy, he offers ideas on how you can make those people your customers. Whitman explains exactly how you can tap into the desires that all humans are naturally born with. These aren't theories or assumptions, he backs these techniques up with concrete psychological studies.

The second chapter, on the 17 principles of consumer psychology, is worth its weight in gold. All humans are born with a built-in set of desires, and the author explains exactly how you can tap into them. While most of the book is geared towards print advertising, I found that a great deal of it could be applied towards internet marketing. Plus, the guy is downright funny, and the book is written in a conversational tone that makes you forget that you're actually learning something.

Let me cut to the chase. Every day that you don't own this book, you're losing money. Buy this book today, and it will teach you how to persuade people to pay for your product or service.